Founder & CEO, All In Africa Safaris Company (U) Limited — Kampala, Uganda
Nicholas runs everything that happens once you land.
He founded the company in 2016. Covid took it apart — East African tourism stopped almost entirely, and most small operators never reopened. He rebuilt it in 2022 and has been running it since.
The company is registered and licensed in Uganda, with offices in Kampala and Kigali. He employs his own driver-guides, maintains his own 4×4 fleet, and holds direct relationships with the lodges, the parks, and the permit offices — which is why a gorilla permit or a last-minute lodge change goes through a phone call instead of a chain of middlemen.
Our booking didn’t start with Nicholas. It started with a salesman on his team.
When we asked to add a final day in Nairobi to visit Kibera, the price we were quoted felt wrong — far too much for a single day. I said so.
Nicholas agreed with me. He let that employee go and took over our booking himself.
I’ve been in intelligence work for twenty-four years and I’ve watched a lot of people handle being caught out. Most defend it. He fixed it, at cost to himself, for a customer who hadn’t even travelled yet.
That is the reason there is a company called All in Africa Safaris USA.
Before we left, I asked him to fly us between parks instead of driving — to buy back the days that long road transfers eat.
He had never arranged that before. He worked it out and did it anyway, and it was the single best decision of the trip.
He still doesn’t think to offer it. I offer it on every itinerary, because I’ve seen what it’s worth.
He built the company around a working team rather than a booking desk: guides who know animal behavior and the ground they’re driving on, consultants who design the routes, and an operations group whose entire job is permits, lodges, and moving people across borders on schedule.
Our guide in Uganda was with us every day. When we asked to visit a Batwa community, to attend a wedding we’d only just noticed being set up, to stop and play with schoolchildren at the airport — he didn’t just permit it, he seemed to love it. That attitude runs through the whole company, and it’s the other reason I partnered with them.
Nicholas also runs the GreenSpot Tree Planting Campaign, a reforestation effort in the communities his safaris pass through.
By the end of the planning I knew him well enough to ask whether he’d pick us up at the airport and take us to his home to meet his family and eat a home-cooked meal.
He loved the idea. We ate with our hands, met his family and some of his staff, and got a proper look at Kampala on the way — dirt roads, motorcycles coming from every direction, traffic and horns. It was one of the most humbling evenings of my life.
He drove us to our last hotel and back to the airport when we flew home.
Those days are the only time we’ve ever been in the same room. Everything since has been WhatsApp, most days, for a year.
— Barton Jeffs, South Jordan, Utah
